Our organisation is India’s private platform  for products that are manufactured from traditional techniques, skills and hand-based process. We want to re-establish dialogue and educate masses. Bring crafts and traditional techniques back to public memory and debate using digital technologies, such that they always remain a part of policymaking. The GROUP is well capitalized and a privately held business enterprise led by a strong management team. Our products are natural,craft-based, contemporary, and affordable.


At our organization, we celebrate rural India and  endeavour to bring all that we love about India to  customer around the world. We desire to become the instrument, tools and mechanism through which the designers, farmers, maker, entrepreneur and artisans can directly connect with the global audience, to be the resource which helps craft sells not as objects but stories and ideologies.


We will strengthen and support our community of customers, designers, artisans, farmers, makers and entrepreneurs inspired by rural India while protecting the natural environment. Creating an online presence of Indian village products is the ultimate mission of our organization. It is a market place where the crafts of artisan across the length  and breadth of India join together.